Female consumers, a target audience making 85 percent of all brand purchases, have been at the heart of Stephanie Holland’s branding campaigns since she founded Holland + Holland Advertising in 1983. As one of only 3% female creative directors, she uses a research-oriented approach, coupled with specialized knowledge about connecting with women.
An early adopter of social media marketing, Stephanie is the voice of the She-conomy.com blog, a Guy’s Guide to Marketing to Women, and has been listed in “Forbes 20 Best Marketing and Social Media Blogs by Women” and “Forbes 30 Women Entrepreneurs to Follow on Twitter.”
2011 MIMA Summit | Interview with Stephanie Holland, Hosted by Phil Wilson of Minnov8 from MIMA on Vimeo.
