Community Management: Developing a Social Business Strategy

Social Media & Community Engagement work­shop
Tuesday, October 11, 2011
3:15 pm

Community man­age­ment as a dis­ci­pline is con­stantly evolv­ing. What used to be the mod­er­a­tion of forums, blogs, Facebook pages, Twitter, (insert social tool here) is fast becom­ing a highly strate­gic and devel­oped mar­ket­place. On the cor­po­rate business-to-consumer side, com­mu­nity man­age­ment may live within cor­po­rate com­mu­ni­ca­tions, but the tac­tics involved and effects of real-time medi­ums on the orga­ni­za­tion as a whole largely affects every­thing. At Mall of America, com­mu­nity man­age­ment is in a growth phase from the former to devel­op­ing social busi­ness prac­tices that func­tion much like any other depart­ment within the orga­ni­za­tion. In this work­shop, Lisa Grimm and Bridget Jewell of Mall of America will offer sev­eral case stud­ies that show how com­mu­nity man­age­ment and social busi­ness is affect­ing the orga­ni­za­tion. In addi­tion, we will draft a faux com­mu­nity engage­ment strat­egy as a group so that atten­dees can take away prac­ti­cal appli­ca­tion of topics cov­ered in the workshop.