Beyond Traffic in Google Analytics

Search & Analytics work­shop
Tuesday, October 11, 2011
3:15 pm

Are you stuck in traf­fic? You’re not alone — more than half of the top mil­lion web­sites use Google Analytics to track the basics, but never get beyond visits, vis­i­tors, traf­fic sources and pageviews. In this ses­sion, you’ll become one of the rare Google Analytics users to really take advan­tage of this pow­er­ful package. Last year, Jeff Sauer taught you how to filter and seg­ment your traf­fic, track social media and offline cam­paigns and find other action­able data you didn’t know you had. This year, we’ll kick it up a notch with addi­tional insights from your Google Analytics pack­age. In this ses­sion, you’ll learn to measure:

• Page load time
• Social Button interactions
• Video inter­ac­tions
• Phone calls
• Offline mar­ket­ing
• CRM inte­gra­tion
• Mobile web­sites and apps

You’ll also learn how to set up custom dash­boards and reporting.

Bring your laptop and get ready to do things you didn’t know were possible! You will not want to miss this ses­sion. But don’t take our word for it, check out the pre­sen­ta­tion that was pro­moted to the front page of Slideshare​.net after last year’s summit.

Session survey