Sessions | MIMA Summit 2011

Session Tracks

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Keynotes | Digital Decade | Content and Storytelling | Mobile and Screens | Social Media and Community Engagement | Trends and Research | Marketing Technologies | UX and Design | Measurement, ROI and Search | E-commerce and Email | The Nonprofit Perspective | Intensive Workshops

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Sessions (Wednesday, October 12 | 8:15 AM - 5:00 PM)
Workshops (Tuesday, October 11 | 1:00 - 5:00 PM)
10 Years Into the Consumer Revolution

Trends and Research session
Wednesday, October 12, 2011
2:40 pm

It seems that today all customers want to do is shout their dissatisfaction, and use the loudest platform to do it. Viral videos on You Tube, re-tweets on Twitter, and “flaming” posts on Facebook fan pages get all the attention. When was the last time you saw a satisfied customer video go viral?

Yet, despite the constant shouting and seemingly unfiltered complaining, it’s not true that all customers want to trash-talk the brands with which they engage. Given the opportunity, and the right environment, customers are actually collaborating with companies in unique and innovative way—creating a two way dialogue that impacts both parties in a more positive way.

In this session, James Bailey, Senior Global Marketing Manager at Communispace, will look back at the revolution that put customers in the driver’s seat, sharing several case studies and identifying the remarkable and surprising ways companies are joining the revolution.

2011 MIMA Summit | Trends and Research: 10 Years into the Consumer Revolution from MIMA on Vimeo.
Beyond the Open Rate: It’s Time to Think Reach Frequency and Impact!
E-commerce and Email session
Wednesday, October 12, 2011
2:40 pm

Apart from being the most measurable channel available to marketers, email has a metric that is unique — the open rate. So it is not surprising that open rates dominate most discussions about the performance of a campaign. But open rates can be very misleading indeed! In his presentation Dela will demonstrate that:

Sometimes more opens = less clicks and sales

You cannot be relevant all the time

When it comes to conversions, not all opens are equal

The key to success is lies in understanding how your subscribers interact with your campaigns even when they do not open your message

2011 MIMA Summit | E-commerce and Email: Beyond the Open Rate from MIMA on Vimeo.
Blogs, Bribes and Blasphemy: Engaging Influencers in a Changing World
Content and Storytelling session
Wednesday, October 12, 2011
9:50 am

Join Arik Hanson and Greg Swan as they lead this discussion about blogger outreach strategies. Come hear:

Tales of the worst offenders

Actionable tips for getting your brand or client noticed by the blogging elite

Legal and ethical guidelines

Case studies and real-life examples

2011 MIMA Summit | Content and Storytelling: Blogs, Bribes and Blasphemy from MIMA on Vimeo.

Blogs, Bribes and Blasphemy: 10 best practices for Influencer Outreach
Developing a Best Practices Approach to Social Media Measurement
Measurement, ROI and Search session
Wednesday, October 12, 2011
2:40 pm

For years, communicators have struggled to understand what metrics they should use to define the success of their programs. That struggle has now made its way into social media. Chuck Hemann will cover:

How as social programs achieve higher levels of sophistication, measurement will become even more critical in order to understand what has or hasn’t worked and how program tactics can be altered.

How to come up with the right metrics to measure success.

How to build an index to measure your communications programs more holistically.

2011 MIMA Summit | Measurement, ROI and Search: Developing a Best Practices Approach to Social Media Measurement from MIMA on Vimeo.

Developing a Best Practices Approach to Social Media Measurement
Does the iPad Mean Business as a Productivity Device? You Betcha.
Technology session
Wednesday, October 12, 2011
4:00 pm

Sure, the iPad is superfun plaything, but how well can you get actual work done on the dang thing? Julio Ojeda-Zapata’s presentation will cover:

Case studies. The iPad has been deployed inside companies of all sizes as well as within universities and K-12 schools. Why? How? Julio provides intriguing and inspiring examples culled from his book, iPad Means Business, and elsewhere.

Apps. What are the best apps for turbocharging iPad in an office or productivity capacity? Julio runs down the latest and the greatest.

Methods and strategies. Julio runs down some of the best tips, tricks and workarounds for getting the most out of an iPad for business.

Highlights from Julio’s own use. Julio uses the iPad for work. He tells you how.

2011 MIMA Summit | Marketing Technologies: Does the iPad mean business? from MIMA on Vimeo.
From Y to Mature in 60 minutes: Multi-channel strategies to build nonprofit sustainability across the generations
Nonprofit Perspective session
Wednesday, October 12, 2011
11:10 am

The art and science of fundraising is undergoing rapid and permanent change driven by technology, the need to attract new donors and the evolving traits of different generations of supporters. Nonprofits must adapt, change and grow to ensure long-term viability. Andrew Magnuson of Convio will speak on how your nonprofit (or nonprofit client) can:

Learn how to leverage multi-channel strategy to acquire younger donors.

Find out what Convio’s study, The Next Generation of American Giving, tells us about the future of nonprofit donor pools.

Learn why integration is important for your nonprofit, and take away tactical ideas you can implement today.

Session survey
Get Me a Mobile Strategy or You’re Fired: Learn the Do’s and Don’ts of a Successful Mobile Strategy
Mobile and Screens session
Wednesday, October 12, 2011
9:50 am

Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads; Android devices are now available on every major carrier in the United States; and the mobile web once again doubled last year. People and businesses are waking up to the reality that mobile is the next big thing. In this session, Jason Grigsby discusses:

The pressing question: What should our mobile strategy be?

Successes and cringe-worthy failures of others as you begin to formulate your plans for navigating the mobile landscape.

Finally, we’ll look at methods for evaluating mobile strategies based on demographics, mobile context, and the unique characteristics of mobile devices.

2011 MIMA Summit | Mobile and Screens: Get Me a Mobile Strategy or You’re Fired from MIMA on Vimeo.
Getting to the Top of the Charts with LinkedIn and Social Media
Social Media and Community Engagement session
Wednesday, October 12, 2011
2:40 pm

Social media is quickly defining who are the “followers” and who are the “leaders.” Which are you, and which do you care to be? No matter where you are in your ability and experience level with LinkedIn and social media, this program will ensure there are no important areas that will catch you off guard and ensure you know where the opportunities are for expanding your business success with LinkedIn and social media.

The Integrated Alliances LinkedIn and Social Media Business Methodology and how it paves the way for business success.

What the important business platforms are and how individuals and businesses use them most effectively.

Specific actions businesses and business users can take to get business flowing.

How one engages others on LinkedIn, on Facebook, and on Twitter.

Techniques for keeping business, business and personal, and personal.

2011 MIMA Summit | Social Media and Community Engagement: Getting to the Top of the Charts with LinkedIn from MIMA on Vimeo.
Going All In: Content Strategy at Facebook
Digital Decade: Featured Speakers session
Wednesday, October 12, 2011
2:40 pm

Facebook’s hacker culture is about moving fast and taking risks, things that aren’t usually associated with good content. Yet the content strategy team — a group of methodical, quality-obsessed user advocates — has established a strong foothold at Facebook and is growing quickly. How did it happen? What lessons can we learn from this team’s story? Join Sarah as she discusses:

The genesis and evolution of content strategy at Facebook

How collaboration, creativity and marketing helped the team get traction

What content people can learn from hackers

2011 MIMA Summit | Digital Decade:Going All In, Content Strategy at Facebook from MIMA on Vimeo.
Group Therapy For Would-Be Innovators
Digital Decade: Featured Speakers session
Wednesday, October 12, 2011
11:10 am

You don’t need to be a chief innovation officer to know that pushing boundaries in business environments can be both rewarding and oftentimes frustrating. Advances in society, technology and the way we work have paved the way for innovation to happen in virtually every field, but it’s harder than it looks. Industry veterans, bloggers and innovation advocates Edward Boches and David Armano will share their stories, the good the bad and the ugly — and more importantly, open up the floor to hear yours. If you’re in need of group therapy for innovation, this session is for you.

We’ll discuss:

What does innovation even mean inside an agency?

Can agencies actually create value beyond service?

Should they think in terms of creating their own products?

Does the service model get in the way?

How can culture, space, and team structures help

Is the role of CIO even necessary?

How much should you invest in innovation?

2011 MIMA Summit | Digital Decade: Group Therapy For Would-Be Innovators from MIMA on Vimeo.
How to Make the Future of Search + Social Marketing Work for You
Measurement, ROI and Search session
Wednesday, October 12, 2011
4:00 pm

Ranking in the search results used to be simple. Ten blue links. Good content. The right keywords. But today’s SEO is far more complex and infinitely more dependent on your success in the social and participatory portions of the web. In this talk, Rand Fishkin will present:

How search is shifting to use new social signals, new forms of data and emerging content protocols

How marketers can take advantage of these evolutions by being early adopters of the right strategies

Specific tips, tools and processes to win high-value traffic from organic search, social and content marketing (without spending a dime!)

2011 MIMA Summit | Measurement, ROI and Search: How to Make the Future of Search + Social Marketing Work for You from MIMA on Vimeo.

Inbound Marketing is All Connected
Ideas for the Eco-Minded Interactive Marketer or Designer and Their Clients
UX and Design session
Wednesday, October 12, 2011
11:10 am

Craig Johnson will lead this breakout session focused on interactive marketing, design, and its use of eco messaging. Discover how to avoid “green washing” pitfalls and apply research marketing clients green claims. The session will also cover:

Sustainability tips

Innovative examples of sustainability

Certifications

Measurement

Energy relating to the office, clients, and the interactive field as a whole

2011 MIMA Summit | UX and Design: Ideas for the Eco-Minded Interactive Marketer or Designer and Their Clients from MIMA on Vimeo.
Implementing a Content Strategy During a Brand Refresh: Teach For America Case Study
Content and Storytelling session
Wednesday, October 12, 2011
2:40 pm

When the Teach For America web team set out to redesign the public site in 2010, the organization was simultaneously reconsidering the brand’s visual signal, the brand’s personality, and the core values. With so much in flux the team might have chosen to delay the project, but that would have been a huge mistake. Kristin Hodgson will explain why a transitional time presents the perfect opportunity to undertake an ambitious content strategy implementation.

What you’ll learn:

How web content can help push an organization out of its comfort zone (in a good way)

How Teach For America developed a new voice and content mix to achieve the balance of inspiration and authenticity the organization was striving for

How to put the user front and center through it all

Process, process, process – the successes and pitfalls Teach For America encountered, and how you can learn from their experience

2011 MIMA Summit | Content and Story Telling: Implementing a Content Strategy During a Brand Refresh from MIMA on Vimeo.

Implementing a Content Strategy During a Brand Refresh: Teach For America Case Study
Inverse Perspectives: What consumer marketers can learn from the best of the B2B marketing world
Digital Decade: Featured Speakers session
Wednesday, October 12, 2011
9:50 am

Jim Kelly will share how the buying behavior of today’s consumer has become more and more like that of a corporation. In this session, Kelly will highlight how B2B marketing best practices are addressing the following challenges, and how they can be adapted for the new realities of 21^st century consumer marketing.

Why a Google search is like getting on a consumer’s RFP list

Why consumers’ friends are like their procurement department

Why loyalty is looking more and more like a relationship scorecard

2011 MIMA Summit | Digital Decade: Inverse Perspectives: What consumer marketers can learn from the best of B2B marketing from MIMA on Vimeo.
Is Your Data Lying to You?

Trends and Research session
Wednesday, October 12, 2011
4:00 pm

One of the great advantages of digital over other forms of communication are the cold, hard numbers and the analytics. Who doesn’t love them? But it’s easy to be beguiled by data and led astray by your numbers. Misunderstandings about consumer behavior and motivation can lead to bad business decisions. Maggie Shea will teach you how to deepen your understanding of your data with new insight tips and tools, so you have richer information for decision-making.

Session survey
Keynote Kung-Fu: Streamlining Your Design Workflow With Keynote

UX / Design session
Wednesday, October 12, 2011
4:00 pm

Travis Isaacs, creator of Keynotekungfu.com, will teach you how Keynote can accelerate your entire design workflow—from discovery, to wireframes, to prototype. Keynote not only gives you the advantage of speed during the design process, but also makes communicating design thinking through storytelling an effortless task.

2011 MIMA Summit | UX and Design: Keynote Kung-Fu from MIMA on Vimeo.
Learning from Luther: Mastering the Second Mobile Revolution (by Looking Back at the First)
Mobile and Screens session
Wednesday, October 12, 2011
2:40 pm

At the beginning of the 21^st century, companies like Apple, Google, and Amazon introduced devices and services that helped ignite a mobile revolution. And it’s taken off like wildfire… just like the first mobile revolution did 500 years ago under similar circumstances. Follow Kristofer Layon back to the Renaissance as he takes you on a tour of:

Movable type

The printing press

The modern book

And how all of these communications revolutions have lessons that you can apply to your work today in mobile.

2011 MIMA Summit | Mobile and Screens: Learning from Luther from MIMA on Vimeo.

Learning From Luther: The 2^nd Mobile Revolution
Microsoft and the Business of Social Media
Social Media and Community Engagement session
Wednesday, October 12, 2011
4:00 pm

As many global brands embrace social media channels within their own organization, how do you leverage social media investments to drive conversions? How do you navigate numerous divisions and groups within your organization to be effective, yet allow for flexibility as new social media tools emerge onto the market? In this session from Chris McLaren and Umang Shah you will learn how Microsoft effectively drives awareness, engagement and measurable conversion for its Business (SMB) division through strategic use of emerging media tools, tactics and technologies.

What were the risks involved when addressing a large audience of 100,000s of partners to be engaged in a national campaign? How were these risks overcome?

How do you get buy in from senior management and incorporate social media into other marketing initiatives?

How is Facebook being leveraged to drive direct engagement between customers that want to buy and partners that want to sell to those customers?

What was the cadence for rolling out the various techniques through social media? Why?

2011 MIMA Summit | Social Media and Community Engagement: Microsoft and the Business of Social Media from MIMA on Vimeo.
Mining Deep Social Media Strategy From Search History
Measurement, ROI and Search session
Wednesday, October 12, 2011
11:10 am

Wondering where to start or how to explode your social media strategy? Look no further than years of your company’s search marketing experience for fabulous clues. Search and social are inexorably related, crucial to each other and each can yield invaluable insight as to how to proceed. Attendees will:

Learn techniques for mapping search to social

Explore techniques to mash organic and paid social media tactics to leverage the data

Learn killer social media targeting, augmented by search

Discover how to identify socially plugged-in authority users along classic lines of search conversion semantics history

2011 MIMA Summit | Measurement, ROI and Search: Mining Deep Social Media Strategy From Search History from MIMA on Vimeo.
Nonprofit + Partners = Innovation for Social Good
Nonprofit Perspective session
Wednesday, October 12, 2011
2:40 pm

Nonprofits have increasingly looked to partnership and mergers as a solution to the current challenging fundraising and operating environment. Often, however, nonprofits partner with other nonprofits. In this session, Jesse Stremcha and Jeff Weness will look at nonprofits who’ve creatively partnered outside their sector to innovate. They’ll share successful examples from their work at Children’s Hospitals and Clinics of Minnesota. You’ll take away:

Reasons partnership powers innovation

Habits that will help you uncover partners with new and exciting ideas

Examples of successful partnerships, and why they work

Rules to make partnerships happen in your organization.

Session survey
Privacy and Audience Creation for E-commerce Companies

E-commerce and Email session
Wednesday, October 12, 2011
11:10 am

Now that Amazon has placed both feet into the business of online audience creation, many e-commerce companies are looking to enter the space. While certainly rife with opportunities, this approach creates some risk, including the risk of a privacy meltdown. Join industry analyst and privacy pro Alan Chapell as he dissects and dispels many of the privacy issues that face our industry in a thoughtful and entertaining way. HINT: this session won’t be the same privacy yada yada. Bring your thinking caps, and plenty of questions.

Session survey
Pulp-journalism, Journo-tisement and the Rise of Self-Published Content
Content and Storytelling session
Wednesday, October 12, 2011
11:10 am

Companies are churning out a deluge of branded content to feed their online communities’ seemingly endless appetites, but are they sacrificing quality for quantity and doing damage to their brands in the process? In this presentation, Sara Meaney will share secondary research and case studies that demonstrate the increasing need for brands to take their role as content creators very seriously in terms of both the enormity of the upside potential and the scale of the destruction if handled poorly. Attendees will walk away with tangible examples of successful Brand Journalism, along with a renewed appreciation for the complexity of their roles as content creators, content consumers and/or digital marketers.

Takeaways will include:

The hallmarks of great Brand Journalism

Big mistakes to avoid

How much is too much content? Or not enough?

Tips and tricks for consistency and credibility

2011 MIMA Summit | Content and Storytelling: Pulp-journalism, Journo-tisement and the Rise of Self-Published Content from MIMA on Vimeo.

Brand Journalism and the Rise of Self-Published Content
Reinventing Charity
Nonprofit Perspective session
Wednesday, October 12, 2011
4:00 pm

Come hear from charity: water’s director of digital, Paull Young, on how the organization’s underpinning values motivate their supporters, and how they are raising millions of dollars each year through digital channels with a staff of just 22. Attendees will learn:

The importance of inspiration and examples of charity: water’s commitment to creative and content to build a movement

How charity: water’s model enables a grassroots approach to fundraising that not only raises significant funds for clean water but spreads their mission virally

How the concept of ‘uncomfortable transparency’ impacts their belief in proof and connecting each donor with their impact

Why customer experience and relationships are the primary focus of their marketing strategy, beyond just fundraising

Session survey
Responsive Design: Using HTML5 and CSS3 to Build Mobile-Optimized Websites
Technology session
Wednesday, October 12, 2011
9:50 am

Learn how to design and build flexible sites that look great regardless of screen size and are optimized for both mobile + desktop web. In this session, Mike Bollinger will:

Introduce the fundamental components of “responsive design”

Walk through the technical implementation of an example website (optimized for any device/screen size) using HTML5 and CSS3.

2011 MIMA Summit | Marketing Technologies: Responsive Design from MIMA on Vimeo.
Rethinking User Research and Usability Testing for the Social Web
UX / Design session
Wednesday, October 12, 2011
2:40 pm

While the Web has evolved from flat documents to being fluidly ambient, we’re using the same user research and usability testing methods and techniques we were using in 1994. We know that conducting usability tests can tell us where people get frustrated. In this session, Dana will boil these questions down to 5 major issues UXers working in the social Web are grappling with and share experiences from pioneering researchers.

What will testing reveal about frustrations with interactions people have with other people online?

When interaction is protean, how do you derive a task scenario?

What are the success criteria?

When you have large-scale social, individual workarounds turn into functionality and social norms. Etiquette evolves organically.

What’s that test look like?

Session survey
She-conomy – Why and How to Effectively Market to Women in Today’s Economic Climate

Digital Decade: Featured Speakers session
Wednesday, October 12, 2011
4:00 pm

Women are responsible for 85% of all consumer purchases and will control 2/3 of consumer wealth in the US over the next decade. But simply knowing the female is a powerful consumer is not enough. Brands must know where to reach her, as well as how to connect effectively in today’s digital world. They must understand her. To that end, Stephanie Holland will address how:

• Female consumers are different than they were even a year ago
• Women are different from men
• Not all women are moms
• Traditional demographics are dead
• Authenticity and transparency are key when marketing to women

2011 MIMA Summit | Digital Decade: She-conomy – Why and How to Effectively Market to Women in Today’s Economic Climate from MIMA on Vimeo.
Shoes, Chocolate, and SYTYCD: Building an Army of Brand Ambassadors Using Social Media
Social Media and Community Engagement session
Wednesday, October 12, 2011
9:50 am

Even without a traditional “cupcakery” storefront, Foiled Cupcakes is Chicago’s most buzzed about cupcake operation. Having launched its website in June 2009 and marketing via Twitter and Facebook (totally by accident), owner Mari Luangrath shares the easy, applicable, and effective strategies she’s found to channel prospects into buyers during the launch and growth stages of Foiled — and how shoes and So You Think You Can Dance play their parts in her success. Mari will share:

How to participate in relatable conversations, facilitate fun, and do it all over again

Concrete examples of social media campaigns following this methodology with real outcomes and actual numbers

The pitfalls and mishaps her company has encountered along the way

2011 MIMA Summit | Social Media and Community Engagement: Shoes, Chocolate, and SYTYCD from MIMA on Vimeo.
Social Media at Kelley Blue Book: Building Internal Relationships and External Programs
Social Media and Community Engagement session
Wednesday, October 12, 2011
11:10 am

Building a great social media brand isn’t just the number of “likes” you have – it’s a mix of content, relationships, and relatedness to the target audience. In this session, learn how Kelley Blue Book has used internal and external relationships with advertisers, partners and industry experts to:

Build their social ‘reach’ beyond their pages and spaces

Create conversations with hundreds of thousands of consumers, without media spends and with repeatable (trackable) practices

2011 MIMA Summit | Social Media and Community Management: Social Media at Kelley Blue Book from MIMA on Vimeo.
Social Media: Metrics that Matter
Measurement, ROI and Search session
Wednesday, October 12, 2011
9:50 am

As Forrester’s work has demonstrated, to properly value the impact of social media programs, interactive marketers must align their objectives, metrics, targets, and programs across four perspectives:

Financial: Has revenue or profit increased, or costs decreased?

Digital: Has the company enhanced its owned and earned digital media assets?

Brand: Have consumer attitudes about the brand improved?

Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect their reputation?

To provide pragmatic perspectives, this panel, (moderated by David Reynolds-Gooch of 3M), includes social media and digital analytics experts from diverse industries:

Matt Wilson, General Mills: consumer packaged good leader, introduced new products primarily leveraging social media.

Suzanne McGann, Medtronic: social media in the regulated medical devices industry.

Stacy Van Meter, Deluxe: customers include small businesses & financial institutions.

Michael DeHaven, Bazaarvoice: powers ratings and reviews for retailers and manufacturers.

2011 MIMA Summit | Measurement, ROI and Search: Social Media Metrics that Matter from MIMA on Vimeo.
The Art + Science of Using Stories to Influence Decisions
Content and Storytelling session
Wednesday, October 12, 2011
4:00 pm

Stories. They’ve been around as long as humans have walked the earth. Should you use them in your content? Yes. That’s easy. The hard part? Deciding when and how to use stories to influence what your customers decide. Help is here from two surprising sources: the ancient art of rhetoric and the modern science of psychology. In this session presented by Colleen Jones, you will:

Learn at least 3 useful principles of influence

Know at least 3 ways to use compelling stories in your marketing

Get a checklist to decide when to use–and NOT use–a story

The Art + Science of Using Stories to Influence Decisions
The Consumer Decision Journey: The Impact and Implications of the Digital Decade
Trends and Research session
Wednesday, October 12, 2011
11:10 am

Whit Alexander will present on the Consumer Decision Journey (CDJ) and a new way to look at the CDJ. Topics covered will include:

The CDJ concept and the learnings that marketers can take from it

A forward-looking view of where we think those learnings are migrating towards as a results of digital trends

Considering digital/interactive, specific things (with examples from various industries) that firms can do to perform better vis-a-vis the CDJ

Key questions to take back to your own work

Session survey
The Digital-Physical Connection: From Nike Chalkbot to Prius Roller Coaster
Technology session
Wednesday, October 12, 2011
2:40 pm

Deeplocal is an award-winning innovation studio that creates brand-building campaigns by bridging the physical and digital worlds. Drawing on their background in punk rock and hacker art, the ten-person team takes on unique and risky projects with technical elements, like robotics.

Creative Engineer, Eamae Mirkin, will explain, through a series of mini case studies, how your business can use technology to create remarkable, press-worthy experiences.

What post-digital campaigns mean for marketing and advertising professionals

What it takes to generate press in top media outlets worldwide

How Nike, Toyota, GAP, and National Geographic Channel benefitted from earned media

2011 MIMA Summit | Marketing Technologies: The Digital-Physical Connection from MIMA on Vimeo.
The Future of Conversion Optimization
E-commerce and Email session
Wednesday, October 12, 2011
9:50 am

This session will focus on providing tactical and best practice approaches to improving online conversions and increasing ROI for online marketing investments, and presenting trends in the future of conversion optimization.

Erik Peterson will cover:

How Conversion Rates Impact Your Online Marketing ROI

Integrating Conversion Optimization, Paid Search and SEO

Methodologies to Create and Test Highly Engaging Experiences

5 Practical Tips to Improving Conversions Right Now

Session survey
The Future of Programming Languages
Technology session
Wednesday, October 12, 2011
11:10 am

It’s been said that developers need to master numerous platforms, frameworks, and (yes) languages throughout their career. In this session Jason Bock cover the history of change that developers have faced and strategies they can use to quickly adapt to those changes when they happen in the future (and they will!).

A history of languages: Get a lightning tour of programming languages to see how concepts from 40 to 50 years ago are still relevant today.

A history of hardware: See how innovation in storage, displays, etc. have influenced and changed programming principles.

A history of architecture: The way applications have been written has varied greatly over time, which has swayed language preference over the years.

A guide to change: Change is inevitable, and usually desirable. Yet there are key principles that developers can use to embrace that change.

Watch the Future of Programming Languages Video from the 2011 MIMA Summit

Session survey
The Future of UX (Is Already Here!)
UX and Design session
Wednesday, October 12, 2011
9:50 am

Futurism is all well and good, but the immediacy of our day-to-day projects demands a different mindset when it comes to grand statements about “The FUTURE!” In this session Boon Sheridan will ask (and answer) questions rooted in the here and now:

What is happening right now in User Experience Design that professionals need to know about?

How do you make sure your ideas, projects and campaigns are taking advantage of new devices and contexts?

What can you do to help future-proof your work so it bends and doesn’t break?

And the toughest question of all: “What now?”

2011 MIMA Summit | UX and Design: The Future of UX (is here) from MIMA on Vimeo.

The Future of UX (Is Already Here!)
The Power of Giving is Good for Your Brand
Nonprofit Perspective session
Wednesday, October 12, 2011
9:50 am

You’ve heard of Caribou’s Amy’s Blend, and Product Red through national brands like Gap and Starbucks, but do you know how to connect your brand with the local causes your customers care about? In this session, Dana Nelson and Jeff Achen from GiveMN will share:

How to create digital media campaigns to help you connect with your core audience through a commitment to shared causes

How to leverage Give to the Max Day to support your brand’s social responsibility initiatives

Session survey
The State of the Internet in 2011
Trends and Research session
Wednesday, October 12, 2011
9:50 am

The total Internet population worldwide spent 1.8 trillion minutes online and 1 in 6 people visited a social networking site in the month of April 2011 alone. Brian Hayes will share the key insights into recent trends in the U.S. and the unique opportunities that exist in this dynamic online market. Session highlights include:

An overview of audience trends in the U.S. and worldwide

Top-line analysis of video, search, mobile and e-commerce

Analysis of the top online activities and sites driving visitation and engagement across U.S. markets

A review of top online trends in 2011 and what factors will be important as we look ahead to 2012

2011 MIMA Summit | Trends and Research: The State of the Internet in 2011 from MIMA on Vimeo.
Too Many Devices, Not Enough Time: How to effectively reach the device in the hands of YOUR mobile consumer
Mobile and Screens session
Wednesday, October 12, 2011
11:10 am

The world of mobile platforms has been evolving rapidly. Today’s phones and tablets are vastly more capable than those that came before them, with new features and capabilities being released continuously. This trend makes it difficult to properly target a single device, let alone the proliferation of devices we have today.

Meanwhile, marketers are being bombarded with conflicting information and requests regarding device support from industry news, consumers, and internal stakeholders. There is no clear delineation on capabilities or drawbacks, only mixed messages. For the marketer who is connecting information and functionality to their mobile consumers, how do they pick the right path?

Discover the array of options spanning between native applications and the mobile web and learn what marketers need to know to make the right platform decisions.

The focus of this presentation will be a set of criteria to select a mobile application platform that will deliver on your objectives and best fit your audience.

Case studies will be employed to demonstrate the criteria and to bring the advantages and trade-offs of the competing approaches into focus, enabling informed decisions which fulfill your objectives and best fit your audience.

2011 MIMA Summit | Mobile and Screens: Too Many Devices, Not Enough Time from MIMA on Vimeo.
Transparent Commerce: E-Commerce, Anytime, Anywhere, Any way
E-commerce and Email session
Wednesday, October 12, 2011
4:00 pm

The face of the Internet and e-commerce is rapidly changing. Brands need to satisfy consumers’ demand to be constantly connected and their desire to make purchases whenever, wherever and from any device. Join James Gagliardi as he explores how some of the largest brands on the Internet engage with their customers through “transparent commerce” to deliver a highly personalized experience from any device, anytime, anywhere in the world. This session will help you:

Expand your e-commerce efforts to new levels of convenience, continuity, connectivity and community.

Reach consumers directly through social networks, mobile commerce and app stores.

Deliver a seamless and connected shopping experience across multiple devices, including a PC, tablet, mobile phone or TV.

Session survey
Unleashing the Marketing Power of Mobile Barcodes
Mobile and Screens session
Wednesday, October 12, 2011
4:00 pm

Today, savvy advertisers recognize that engagement with mobile users needs to be an integral element in their overall marketing strategy. In particular, 2D mobile barcodes and QR codes have generated a lot of attention in 2011. But there is a lot of confusion concerning the different types of graphical markers and how to deploy them in the most efficient and successful manner. Jane McPherson will offer some of the best practices found over the past three years of executing 2D mobile barcode campaigns for major advertisers including Unilever, Anheuser-Busch InBev, Coca-Cola and Toyota — to name only a few. Takeaways from this presentation include:

A solid understanding of the different types of mobile barcodes and marketing tactics that can influence the consumer in their decision journey

How and why the call-to-action is critical to driving higher response rates

How the creative and the media placement is crucial to achieving success

How to integrate 2D mobile barcode technology with social media to increase brand awareness

How to target specific demographic groups across multiple channels with laser-like focus

How to measure the effectiveness of mobile barcode programs

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Trends and Research ses­sion Wednesday, October 12, 2011 2:40 pm

2011 MIMA Summit | Trends and Research: 10 Years into the Consumer Revolution from MIMA on Vimeo.

E-commerce and Email ses­sion Wednesday, October 12, 2011 2:40 pm

2011 MIMA Summit | E-commerce and Email: Beyond the Open Rate from MIMA on Vimeo.

Content and Storytelling ses­sion Wednesday, October 12, 2011 9:50 am

2011 MIMA Summit | Content and Storytelling: Blogs, Bribes and Blasphemy from MIMA on Vimeo.

Measurement, ROI and Search ses­sion Wednesday, October 12, 2011 2:40 pm

2011 MIMA Summit | Measurement, ROI and Search: Developing a Best Practices Approach to Social Media Measurement from MIMA on Vimeo.

Technology ses­sion Wednesday, October 12, 2011 4:00 pm

2011 MIMA Summit | Marketing Technologies: Does the iPad mean busi­ness? from MIMA on Vimeo.

Nonprofit Perspective ses­sion Wednesday, October 12, 2011 11:10 am

Mobile and Screens ses­sion Wednesday, October 12, 2011 9:50 am

2011 MIMA Summit | Mobile and Screens: Get Me a Mobile Strategy or You’re Fired from MIMA on Vimeo.

Social Media and Community Engagement ses­sion Wednesday, October 12, 2011 2:40 pm

2011 MIMA Summit | Social Media and Community Engagement: Getting to the Top of the Charts with LinkedIn from MIMA on Vimeo.

Digital Decade: Featured Speakers ses­sion Wednesday, October 12, 2011 2:40 pm

2011 MIMA Summit | Digital Decade:Going All In, Content Strategy at Facebook from MIMA on Vimeo.

Digital Decade: Featured Speakers ses­sion Wednesday, October 12, 2011 11:10 am

2011 MIMA Summit | Digital Decade: Group Therapy For Would-Be Innovators from MIMA on Vimeo.

Measurement, ROI and Search ses­sion Wednesday, October 12, 2011 4:00 pm

2011 MIMA Summit | Measurement, ROI and Search: How to Make the Future of Search + Social Marketing Work for You from MIMA on Vimeo.

UX and Design ses­sion Wednesday, October 12, 2011 11:10 am

2011 MIMA Summit | UX and Design: Ideas for the Eco-Minded Interactive Marketer or Designer and Their Clients from MIMA on Vimeo.

Content and Storytelling ses­sion Wednesday, October 12, 2011 2:40 pm

2011 MIMA Summit | Content and Story Telling: Implementing a Content Strategy During a Brand Refresh from MIMA on Vimeo.

Digital Decade: Featured Speakers ses­sion Wednesday, October 12, 2011 9:50 am

2011 MIMA Summit | Digital Decade: Inverse Perspectives: What con­sumer mar­keters can learn from the best of B2B mar­ket­ing from MIMA on Vimeo.

Trends and Research ses­sion Wednesday, October 12, 2011 4:00 pm

UX / Design ses­sion Wednesday, October 12, 2011 4:00 pm

2011 MIMA Summit | UX and Design: Keynote Kung-Fu from MIMA on Vimeo.

Mobile and Screens ses­sion Wednesday, October 12, 2011 2:40 pm

2011 MIMA Summit | Mobile and Screens: Learning from Luther from MIMA on Vimeo.

Social Media and Community Engagement ses­sion Wednesday, October 12, 2011 4:00 pm

2011 MIMA Summit | Social Media and Community Engagement: Microsoft and the Business of Social Media from MIMA on Vimeo.

Measurement, ROI and Search ses­sion Wednesday, October 12, 2011 11:10 am

2011 MIMA Summit | Measurement, ROI and Search: Mining Deep Social Media Strategy From Search History from MIMA on Vimeo.

Nonprofit Perspective ses­sion Wednesday, October 12, 2011 2:40 pm

E-commerce and Email ses­sion Wednesday, October 12, 2011 11:10 am

Content and Storytelling ses­sion Wednesday, October 12, 2011 11:10 am

2011 MIMA Summit | Content and Storytelling: Pulp-journalism, Journo-tisement and the Rise of Self-Published Content from MIMA on Vimeo.

Nonprofit Perspective ses­sion Wednesday, October 12, 2011 4:00 pm

Technology ses­sion Wednesday, October 12, 2011 9:50 am

2011 MIMA Summit | Marketing Technologies: Responsive Design from MIMA on Vimeo.

UX / Design ses­sion Wednesday, October 12, 2011 2:40 pm

Digital Decade: Featured Speakers ses­sion Wednesday, October 12, 2011 4:00 pm

2011 MIMA Summit | Digital Decade: She-conomy – Why and How to Effectively Market to Women in Today’s Economic Climate from MIMA on Vimeo.

Social Media and Community Engagement ses­sion Wednesday, October 12, 2011 9:50 am

2011 MIMA Summit | Social Media and Community Engagement: Shoes, Chocolate, and SYTYCD from MIMA on Vimeo.

Social Media and Community Engagement ses­sion Wednesday, October 12, 2011 11:10 am

2011 MIMA Summit | Social Media and Community Management: Social Media at Kelley Blue Book from MIMA on Vimeo.

Measurement, ROI and Search ses­sion Wednesday, October 12, 2011 9:50 am

Content and Storytelling ses­sion Wednesday, October 12, 2011 4:00 pm

Trends and Research ses­sion Wednesday, October 12, 2011 11:10 am

Technology ses­sion Wednesday, October 12, 2011 2:40 pm

2011 MIMA Summit | Marketing Technologies: The Digital-Physical Connection from MIMA on Vimeo.

E-commerce and Email ses­sion Wednesday, October 12, 2011 9:50 am

Technology ses­sion Wednesday, October 12, 2011 11:10 am

Watch the Future of Programming Languages Video from the 2011 MIMA Summit

UX and Design ses­sion Wednesday, October 12, 2011 9:50 am

2011 MIMA Summit | UX and Design: The Future of UX (is here) from MIMA on Vimeo.

Nonprofit Perspective ses­sion Wednesday, October 12, 2011 9:50 am

Trends and Research ses­sion Wednesday, October 12, 2011 9:50 am

2011 MIMA Summit | Trends and Research: The State of the Internet in 2011 from MIMA on Vimeo.

Mobile and Screens ses­sion Wednesday, October 12, 2011 11:10 am

2011 MIMA Summit | Mobile and Screens: Too Many Devices, Not Enough Time from MIMA on Vimeo.

E-commerce and Email ses­sion Wednesday, October 12, 2011 4:00 pm

Mobile and Screens ses­sion Wednesday, October 12, 2011 4:00 pm

Trends and Research session
Wednesday, October 12, 2011
2:40 pm

E-commerce and Email session
Wednesday, October 12, 2011
2:40 pm

Content and Storytelling session
Wednesday, October 12, 2011
9:50 am

Measurement, ROI and Search session
Wednesday, October 12, 2011
2:40 pm

Technology session
Wednesday, October 12, 2011
4:00 pm

2011 MIMA Summit | Marketing Technologies: Does the iPad mean business? from MIMA on Vimeo.

Nonprofit Perspective session
Wednesday, October 12, 2011
11:10 am

Mobile and Screens session
Wednesday, October 12, 2011
9:50 am

Social Media and Community Engagement session
Wednesday, October 12, 2011
2:40 pm

Digital Decade: Featured Speakers session
Wednesday, October 12, 2011
2:40 pm

Digital Decade: Featured Speakers session
Wednesday, October 12, 2011
11:10 am

Measurement, ROI and Search session
Wednesday, October 12, 2011
4:00 pm

UX and Design session
Wednesday, October 12, 2011
11:10 am

Content and Storytelling session
Wednesday, October 12, 2011
2:40 pm

Digital Decade: Featured Speakers session
Wednesday, October 12, 2011
9:50 am

2011 MIMA Summit | Digital Decade: Inverse Perspectives: What consumer marketers can learn from the best of B2B marketing from MIMA on Vimeo.

Trends and Research session
Wednesday, October 12, 2011
4:00 pm

UX / Design session
Wednesday, October 12, 2011
4:00 pm

Mobile and Screens session
Wednesday, October 12, 2011
2:40 pm

Social Media and Community Engagement session
Wednesday, October 12, 2011
4:00 pm

Measurement, ROI and Search session
Wednesday, October 12, 2011
11:10 am

Nonprofit Perspective session
Wednesday, October 12, 2011
2:40 pm

E-commerce and Email session
Wednesday, October 12, 2011
11:10 am

Content and Storytelling session
Wednesday, October 12, 2011
11:10 am

Nonprofit Perspective session
Wednesday, October 12, 2011
4:00 pm

Technology session
Wednesday, October 12, 2011
9:50 am

UX / Design session
Wednesday, October 12, 2011
2:40 pm

Digital Decade: Featured Speakers session
Wednesday, October 12, 2011
4:00 pm

Social Media and Community Engagement session
Wednesday, October 12, 2011
9:50 am

Social Media and Community Engagement session
Wednesday, October 12, 2011
11:10 am

Measurement, ROI and Search session
Wednesday, October 12, 2011
9:50 am

Content and Storytelling session
Wednesday, October 12, 2011
4:00 pm

Trends and Research session
Wednesday, October 12, 2011
11:10 am

Technology session
Wednesday, October 12, 2011
2:40 pm

E-commerce and Email session
Wednesday, October 12, 2011
9:50 am

Technology session
Wednesday, October 12, 2011
11:10 am

UX and Design session
Wednesday, October 12, 2011
9:50 am

Nonprofit Perspective session
Wednesday, October 12, 2011
9:50 am

Trends and Research session
Wednesday, October 12, 2011
9:50 am

Mobile and Screens session
Wednesday, October 12, 2011
11:10 am

E-commerce and Email session
Wednesday, October 12, 2011
4:00 pm

Mobile and Screens session
Wednesday, October 12, 2011
4:00 pm