Social Media and Community Engagement work­shop
Tuesday, October 11, 2011
1:00 pm

Mike O’Neil & Lori Ruff are The LinkedIn Rockstars and they are out to ROCK YOU (and your busi­ness) into mar­ket­ing action with LinkedIn. This LinkedIn Rockstar train­ing is tar­geted to mar­ket­ing, sales and rev­enue creation.

The wide world of LinkedIn is grow­ing more vast and com­plex. Although the bar­rier to entry is still low—it’s easy to create a simple LinkedIn profile—to effec­tively use LinkedIn for busi­ness intel­li­gence, find­ing and engag­ing qual­i­fied prospects and busi­ness part­ners, and to be found by your target audi­ence, is simply more than one can learn and absorb in a single LinkedIn train­ing session.

This tar­geted ses­sion fil­ters through the clut­ter and focuses on spe­cific action you can quickly put into action for your com­pany and team(s). It’s fast paced, action-packed and loaded with bite-sized action­able content.

In a simple step-by-step way, you will learn how to:

• Create com­pelling SEO-optimized LinkedIn Profile tem­plates for indi­vid­u­als and teams to keep the com­pany mes­sage focused and true
• Create pow­er­ful LinkedIn Company Pages that show­case your prod­ucts and ser­vices and result in traf­fic that short­ens the sales cycle
• Build tar­geted LinkedIn Networks full of prospects and partners
• Garner rec­om­men­da­tions for indi­vid­u­als, prod­ucts and services
• Supercharge your net­work­ing with LinkedIn Groups
• Get started with LinkedIn Pay Per Click (PPC)
• Integrate social media into LinkedIn with less risk
• Integrate sales and mar­ket­ing activ­i­ties with LinkedIn to result in more sales, more brand aware­ness and more engaged customers

Session survey