Jane McPherson

Jane McPherson is Chief Marketing Officer of SpyderLynk, a mobile mar­ket­ing and tech­nol­ogy com­pany pro­vid­ing lead­ing mobile acti­va­tion tools to brands and engag­ing con­sumers. Jane joined SpyderLynk in 2007, just ahead of SpyderLynk’s market launch of the SnapTag, a brand-centric alter­na­tive to a 2D mobile barcode.

SpyderLynk has since grown to become a leader in mobile acti­va­tion with clients rang­ing from Coca-Cola, Miller Coors and Unilever to Warner Brothers, Toyota and the Marine Corps. SpyderLynk is pro­vid­ing solu­tions rang­ing from launch to loy­alty mar­ket­ing, enabling brands to acti­vate and engage con­sumers in a strate­gic mobile dia­logue by plac­ing a SnapTag on their mass mar­ket­ing materials.

Jane has par­tic­i­pated in panel dis­cus­sions about the future of mobile mar­ket­ing at Colorado Technology Association’s CSIA Demo Gala and at Red Door Interactive’s mobile mar­ket­ing panel dis­cus­sion. She has also spoken at the Denver Ad Club’s webi­nar series. Jane has been quoted about mobile mar­ket­ing in a wide range of pub­li­ca­tions includ­ing the Wall Street Journal, Ad Age, Fierce Wireless, Packaging World and appeared in a Fox 31 News Segment about Colorado Native fea­tur­ing SnapTags on packaging.

Prior to join­ing SpyderLynk, Jane spent 15 years in both brand and prod­uct mar­ket­ing lead­er­ship posi­tions at high growth inno­va­tion savvy com­pa­nies includ­ing Anheuser Busch, Quiznos and award-wining mar­ket­ing agen­cies where she been respon­si­ble for media plan­ning and buying, adver­tis­ing, inter­na­tional brand launches, prod­uct devel­op­ment, shop­per mar­ket­ing, brand build­ing and account management.

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