The Digital-Physical Connection: From Nike Chalkbot to Prius Roller Coaster

Technology session
Wednesday, October 12, 2011
2:40 pm

Deeplocal is an award-winning innovation studio that creates brand-building campaigns by bridging the physical and digital worlds. Drawing on their background in punk rock and hacker art, the ten-person team takes on unique and risky projects with technical elements, like robotics.

Creative Engineer, Eamae Mirkin, will explain, through a series of mini case studies, how your business can use technology to create remarkable, press-worthy experiences.

What post-digital campaigns mean for marketing and advertising professionals
What it takes to generate press in top media outlets worldwide
How Nike, Toyota, GAP, and National Geographic Channel benefitted from earned media

2011 MIMA Summit | Marketing Technologies: The Digital-Physical Connection from MIMA on Vimeo.

Eamae Mirkin

Eamae is a Physical Interaction Designer at Deeplocal. On a daily basis, he works with people, computers, phones, and robots, helping them all to understand and communicate with each other. When he isn’t building telepresent train sets or sketching process diagrams, Eamae can probably be found biking around Pittsburgh.

Eamae has a BFA in Industrial Design from Carnegie Mellon. He worked as an Interaction Design Intern at Apple Computer and at Johnson Controls prior to joining Deeplocal.

Named the 2011 AdAge Small Agency of the Year, Northeast, Deeplocal has built disruptive campaigns that have won a Grand Prix at Cannes, Best of Interactive by Communication Arts, a Webby, a Clio, an Andy, Best of Show at the One Show, top 10 of the digital decade by the One Club, and others in just two short years.