She-conomy – Why and How to Effectively Market to Women in Today’s Economic Climate

Digital Decade: Featured Speakers session
Wednesday, October 12, 2011
4:00 pm

Women are responsible for 85% of all consumer purchases and will control 2/3 of consumer wealth in the US over the next decade. But simply knowing the female is a powerful consumer is not enough. Brands must know where to reach her, as well as how to connect effectively in today’s digital world. They must understand her. To that end, Stephanie Holland will address how:

• Female consumers are different than they were even a year ago
• Women are different from men
• Not all women are moms
• Traditional demographics are dead
• Authenticity and transparency are key when marketing to women

2011 MIMA Summit | Digital Decade: She-conomy – Why and How to Effectively Market to Women in Today’s Economic Climate from MIMA on Vimeo.

Stephanie Holland

Female consumers, a target audience making 85 percent of all brand purchases, have been at the heart of Stephanie Holland’s branding campaigns since she founded Holland + Holland Advertising in 1983. As one of only 3% female creative directors, she uses a research-oriented approach, coupled with specialized knowledge about connecting with women.

An early adopter of social media marketing, Stephanie is the voice of the She-conomy.com blog, a Guy’s Guide to Marketing to Women, and has been listed in “Forbes 20 Best Marketing and Social Media Blogs by Women” and “Forbes 30 Women Entrepreneurs to Follow on Twitter.”