Mobile and Screens ses­sion
Wednesday, October 12, 2011
9:50 am

Mobile con­tin­ues to be the hottest tech­nol­ogy sector. The iPhone has reached 3 bil­lion down­loads; Android devices are now avail­able on every major car­rier in the United States; and the mobile web once again dou­bled last year. People and busi­nesses are waking up to the real­ity that mobile is the next big thing. In this ses­sion, Jason Grigsby discusses:

• The press­ing ques­tion: What should our mobile strat­egy be?
• Successes and cringe-worthy fail­ures of others as you begin to for­mu­late your plans for nav­i­gat­ing the mobile landscape.
• Finally, we’ll look at meth­ods for eval­u­at­ing mobile strate­gies based on demo­graph­ics, mobile con­text, and the unique char­ac­ter­is­tics of mobile devices.

2011 MIMA Summit | Mobile and Screens: Get Me a Mobile Strategy or You’re Fired from MIMA on Vimeo.