Join Arik Hanson and Greg Swan as they lead this discussion about blogger outreach strategies. Come hear:
Arik Hanson is the principal of ACH Communications and blogger at Communications Conversations. His blog has received numerous industry accolades including being named “Required Reading” by PRWeek and one of “The Top 25 Blogs to Follow” by PRWeb. Arik also co-founded the first-ever Minnesota Blogger Conference last year, organizes the Social Media Business Summit at BlogWorld in New York City and Los Angeles each year and is a contributor to the PR Breakfast Club, Ragan.com, Social Media Examiner, PRevolution, PR Daily and MinnPost.
Greg Swan, VP of digital strategy at Weber Shandwick, is a hybrid of public relations professional, blogger and trend junkie. Greg manages social media strategy for the U.S. Army account, which features an innovative, award-winning online engagement program. Greg also runs music blog PerfectPorridge.com, for which he receives an average of 100 pitches per day. This dual experience has positioned Greg as a leading resource for connecting with online influencers in authentic and engaging ways.
