Why Your Great Work Doesn’t Always Work: Design for a Corporate Client

Wednesday, March 15th

8:00 am @ Carlson School of Management

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Creative Director Donna Root has helped drive great creative work from inside Intel and 3M as part of their iconic brand campaigns. But how? In this presentation, Donna will discuss hiring, managing, growing and selling design inside big companies — from the C-Suite across sprawling bureaucracies.




Donna Root, Creative Director – 3M Brand Design
Donna Root knows how to make legendary brands shine even brighter. As Creative Director for Brand Design at 3M, Donna played an integral role in the launch of a new brand platform and visual identity for the 114-year-old Fortune 100 company.

Prior to coming to 3M, Donna served as Creative Director at Intel where she created award-winning campaigns that helped establish a new brand story for the high-tech global brand. During her 14 years at Intel, she also wrangled global web sites, streamlined brands, re-designed the storied Intel Inside program and collaborated with Apple on joint marketing and sales efforts.

The list of clients for whom Root has consulted reads like a Who’s Who of top brands, including Coca-Cola, M&M/Mars and Ford. Root specializes in creating business value from brands on a global scale, and has the research to back it up.

Root lives in St. Paul, Minnesota, where 3M is headquartered.

Event Details

Date & Time
Wednesday, March 15th
7:30 AM – Registration
8:00 – 9:00 AM – Presentation and Q&A

3M Auditorium
Carlson School of Management
321 19th Ave S
Minneapolis, MN 55455

Pre-Registration Fees
Members = FREE
Student Members = FREE
Non-Members = $40
Pre-registration closes at midnight prior to the event, at which point walk-in registration fees will apply.

Walk-In Fees
Members:  $10
Student Members:  $10
Non-Members:  $45


Noteworthy Details

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

If you have registered, are unable to attend, and would like to give your co-worker your “ticket,” please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

Photography / Video
Please note: Audience photographs and/or video may be taken at this event. By nature of your attendance, you are granting permission for your image, voice and likeness to be used for marketing purposes.