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Session Tracks
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Keynotes | Digital Decade | Content and Storytelling | Mobile and Screens | Social Media and Community Engagement | Trends and Research | Marketing Technologies | UX and Design | Measurement, ROI and Search | E-commerce and Email | The Nonprofit Perspective | Intensive Workshops
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Intensive Workshops — Tuesday 10/11
1:00 — 2:45 p.m.
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Blending Content Strategy and Information Architecture
Presented by: Boon Sheridan
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Making Happy GoogleBots! Optimizing Retail Sites for Search Indexation
Presented by: Peter Quale
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Designing for Mobile
Presented by: Kris Layon
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ROCK Your Business with LinkedIn
Presented by: Lori Ruff and Mike O’Neil
3:15 — 5:00 p.m.
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Making Sense of Data
Presented by: Dana Chisnell
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Beyond Traffic in Google Analytics
Presented by: Jeff Sauer
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Community Management: Developing a Social Business Strategy
Presented by: Lisa Grimm and Bridget Jewell
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Good Touch / Bad Touch: The new world of mobile
Presented by: Courtney DeaKyne and Jesse Ross and Jamey Erickson
6:30 — 9:00 p.m.
V.I.P. Evening Reception
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